Wayfair

Written By Carly Joos

January - June 2016

Digital Marketing Associate

Wayfair is a global e-commerce company that sells furniture and home-goods across multiple websites.

During this full time co-op, I supported the display advertising team. My responsibilities included tracking daily advertising spend across four separate brands and reporting weekly spend to the finance team. I led creative projects for the team, including designing over 600 display advertisements and gateway pages with featured products using Photoshop. I also analyzed competitor’s display advertisements and collaborated with creative teams to modify messaging and imagery on future ad templates.

Key Accomplishments:

  • Maintained weekly email campaign, acquiring 1,264 emails and driving $4,500 in revenue over two months

  • Developed interactive HTML ads for Google email campaigns that drove a 5.96% CTR and $1,200 in revenue per week

Carly Joos
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